Call Center Business Plan Template

You’ve come to the right place to create your Call Center business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Call Center businesses.

Below is a template to help you create each section of your Call Center business plan.

Executive Summary

Business Overview

TalkCentral is a new inbound call center located in San Antonio, Texas. Our call center will provide customer service and help desk support for customers of tech, software, and telecommunications companies. We can provide customers support through phone call or text and will always help customers with the utmost patience, compassion, and respect. Clients who work with us will experience a significant improvement in customer satisfaction and retention.

TalkCentral is founded by Dave Harper. Dave was previously a senior manager at one of the leading telecommunications companies in the country. However, his company had a horrible reputation for untimely and unhelpful customer service. Therefore, he was inspired to create a call center that would improve the support experience for customers of similar companies.

Product Offering

TalkCentral will provide customer support for the customers of our clients. Since we will work with clients in the tech, software, and telecommunications industries, we will primarily help their customers with billing services, questions regarding products and services, and technical issues. Customers can call or text our service lines for support. They will quickly be matched with an appropriate agent by answering the prompts from our automated system.

Customer Focus

TalkCentral will primarily serve tech, software, and telecommunications companies that are in need of a good customer support team. Though TalkCentral is located in San Antonio, we will assist any companies in these industries that are located in the United States.

Management Team

TalkCentral is founded by Dave Harper. Dave was previously a senior manager at one of the leading telecommunications companies in the country. Unfortunately, his company had a horrible reputation for untimely and unhelpful customer service. He found that the customer service team was inadequately trained and had a high turnover rate. This led to low customer satisfaction and retention scores. Since the company was slow to resolve these issues, Dave was inspired to create an inbound call center that would help provide quality customer support to similar companies.

Success Factors

TalkCentral is primed for success by offering the following competitive advantages:

Financial Highlights

TalkCentral is currently seeking $700,000 to launch. The funding will be dedicated to the office build out, equipment and supplies, overhead, marketing expenses, and working capital. The breakout of the funding is below:

The following graph below outlines the pro forma financial projections for TalkCentral.

TalkCentral Financial Projections

Company Overview

Who is TalkCentral?

TalkCentral is a new inbound call center located in San Antonio, Texas. Our call center will provide customer service and help desk support for customers of tech, software, and telecommunications companies. We can provide customers support through phone call or text and will always help customers with the utmost patience, compassion, and respect. Clients who work with us will experience a significant improvement in customer satisfaction and retention.


When our clients’ customers call our number, their call will be answered quickly and efficiently. Customers can call in for questions regarding billing, services, or products as well as get answers and help to technical problems they are experiencing. We will have an easy phone system that will guide them to the perfect agent who can help them.

While working as a senior manager, Dave was inspired to create a call center that would provide quality customer support for tech, software, and telecommunications companies. He conducted a market analysis and surveyed his previous employer’s customers to see if there was demand for these services. The results from the analysis and survey were overwhelmingly positive, which inspired Dave to immediately start planning his new business.

TalkCentral’s History

After conducting his market analysis and survey, Dave Harper incorporated TalkCentral as an S-Corporation on May 1st, 2023. Since incorporation, Dave has achieved the following milestones for TalkCentral:

TalkCentral’s Services

TalkCentral will primarily offer customer service and help desk support for customers of tech, software, and telecommunications companies. Customers can either call or text our support lines and will be guided to an appropriate agent to help them with their problem. We expect most customers will call to discuss billing or technical problems they are experiencing.

Industry Analysis

Revenue for the inbound call centers is expected to grow over the next five years. This growth is due to the increasing demand for quality customer support teams and the need to outsource these services. Poor customer support results in low customer retention. However, hiring and training a quality customer support team is expensive so many companies outsource these services to call centers to save money. Therefore, there is significant demand for these services and that demand is not expected to slow down anytime soon.

According to Research And Markets, the global call center outsourcing market was valued at $249 billion in 2021 and is expected to grow at a compound annual growth rate of 8.93% until 2027. This is significant growth for any industry and shows just how much companies will continue to depend on these services. Therefore, this is a great time to launch a new inbound call center as we are sure to be successful and profitable.

Customer Analysis

Demographic Profile of Target Market

TalkCentral will primarily serve tech, software, and telecommunications companies that are in need of a good customer support team. Though TalkCentral is located in San Antonio, we will assist any companies in these industries that are located in the United States.

Customer Segmentation

TalkCentral will primarily target the following customer profiles:

Competitive Analysis

Direct and Indirect Competitors

TalkCentral will face competition from other companies with similar business profiles. A description of each competitor company is below.

Fusion Support Services

Fusion Support Services has been a popular business process outsourcing company in San Antonio for 20 years. They offer numerous services for local companies, including inbound customer service, human resources, and marketing. Since they can offer a whole package of services, they have created several long-lasting relationships with medium and large sized businesses in the area. However, Fusion Support Services does not specialize in inbound customer support. Therefore, companies looking for professionals in this field will prefer our services.

Texas Tech Support

Texas Tech Support is an inbound call center that specifically helps tech companies with customer service and tech support services. Tech companies are usually more invested in the development of their products than providing customer support, so they need a partner company that can provide these services to their customers. Texas Tech provides a fully trained staff of professionals that can help customers with basic questions regarding billing, products, or technical difficulties. Every call is answered with compassion, patience, and incredible expertise that helps improve customer satisfaction and retention.

Genesis Support Services

Genesis Support Services is a highly fast-paced call center environment located in the heart of San Antonio. They offer a wide variety of outsourced inbound call center services and cater to numerous industries and businesses located in the San Antonio area. They have been in the business for 30 years and are often the first call center businesses think of when they need customer service support. However, their reputation has suffered in recent years, which gives TalkCentral an advantage as we enter the market.

Competitive Advantage

TalkCentral will be able to offer the following advantages over the competition:

Marketing Plan

Brand & Value Proposition

TalkCentral will offer the unique value proposition to its clientele:

Promotions Strategy

The promotions strategy for TalkCentral is as follows:

Website/SEO Marketing

TalkCentral will design an efficient and appealing website to attract clients. The website will be well organized, informative, and list the services that we provide. We will also invest in SEO so that we will appear at the top of search engine results when clients are searching for call centers to partner with.

Social Media

The company will have several social media accounts and invest in ads on all social media platforms. The company will also use targeted marketing to appeal to our target demographics.

Targeted Cold Calls

TalkCentral will initially invest significant time and energy into contacting potential clients via telephone. In order to improve the effectiveness of this phase of the marketing strategy, a highly-focused call list will be used, targeting startups and small businesses. As this is a very time-consuming process, it will primarily be used during the startup phase to build an initial client base.

Advertisement

Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. TalkCentral will advertise its services in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

Pricing

The pricing of TalkCentral will be moderate and on par with competitors so clients feel they receive value when hiring our services.

Operations Plan

TalkCentral will utilize the following operations plan.
Operation Functions:

Milestones:

TalkCentral will have the following milestones complete in the next six months:

Management Team

TalkCentral is founded by Dave Harper. Dave was previously a senior manager at one of the leading telecommunications companies in the country. Unfortunately, his company had a horrible reputation for untimely and unhelpful customer service. He found that the customer service team was inadequately trained and had a high turnover rate. This led to low customer satisfaction and retention scores. Since the company was slow to resolve these issues, Dave was inspired to create an inbound call center that would help provide quality customer support to similar companies.

As a former senior manager, Dave has extensive experience in the management and operations aspects of running a large, successful business. He will hire several staff to help him manage the administrative, marketing, accounting, and customer service functions of the company.

Financial Plan

Key Revenue & Costs

The key revenues for TalkCentral will come from charging our clients for our services.

The major cost drivers will include salaries, overhead, equipment purchasing and maintenance, and marketing expenses.

Funding Requirements and Use of Funds

TalkCentral is currently seeking $700,000 to launch. The funding will be dedicated to the office build out, equipment and supplies, overhead, marketing expenses, and working capital. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.